Take a stroll down the aisles of any supermarket, and you’ll see a variety of packaging. The various sizes, shapes and colors can be downright distracting, but did you know how influential packaging is in your purchase decision? If not check out the infographic below.
The packaging decisions manufacturers make each day are crucial to their profit margins. Marketers must understand how product packaging can make or break a brand. They know that the most effective packaging not only is easy to find on the packed shelves of a store, it makes the buying decision much easier for consumers.
And product packaging needs to offer what today’s busy customer is looking for: convenience, consistency of quality and ease of use. Did you ever wonder how color can emotionally influence a shopper’s decision? It’s interesting to think about how people associate brighter colors with cheeriness and fun, while green signifies something sensible and gentle on our planet. And speaking of the planet, did you know that 90 percent of consumers reuse product packaging, such as boxes and bags? This means your packaging will do your marketing for you long after your product leaves the grocery market shelves.
Although the impact of product packaging is emotional and psychological, the return on investment (ROI) is measurable and real. In fact, thanks to social media, product packaging gets shared more than ever before. Your product packaging says a lot about your brand and what consumers can expect from it. First impressions are key, so find out how product packaging will make the best first impression possible for your product.
Click on the infographic provided by ThePaperWorker.com to enlarge it
