Clik here to view.
Money for government propoganda and spin
“The Mail 26th Mar 09 – Hey, big spender: Government set to become biggest advertiser as it blows £400m on promotion and spin” ‘The Daily Mail and General Trust (DMGT) is to cut 1,000 jobs as the...
View ArticleClik here to view.
Bono’s new ‘The F Word: Famine is the Real Obscenity’ video not cleared for TV
Bono’s new charity video advert has not been cleared by Clearcast for transmission on UK TV. Clearcast, whose stated mission is to ‘make it easier to get ads on air’, has not cleared ‘The F Word:...
View ArticleClik here to view.
Watch This Ad Space: Emerging Market Advertising Driving Growth
Major emerging markets estimated to add USD200 billion to global ad spend over the next 15 years. Over the next three years, Brazil, Russia and China are forecast to grow at an average of 10.7% per...
View ArticleClik here to view.
Storage Company Thinking Outside the Box with new Video
Take two contortionists, a self storage locker, add some Benny Hill music and what have you got? An entertaining, tongue-in-cheek, shareable video that somehow manages to make storage fun. That’s...
View ArticleClik here to view.
Sainsbury’s Takes Tesco Price Promise To Judicial Review
Sainsbury’s is to take the Advertising Standards Authority’s adjudication over Tesco’s misleading Price Promise to Judicial Review as it fights for customers’ rights to make shopping decisions based on...
View ArticleClik here to view.
Digital marketing to face exciting and challenging 2014
Digital marketing has already changed the advertising and marketing industries forever, and it’s showing no signs of stopping in 2014. Still in full swing, the digital marketing revolution has opened...
View ArticleClik here to view.
The essential ingredient most business communications overlook
Businesses spend a lot on marketing and advertising; advertising spend in the UK hit a new high of almost £14bn in 2013 [1] and is set to increase to £14.8bn this year. Therefore it would seem fair to...
View ArticleClik here to view.
Designing Effective Promotional Posters Made Simple for Dummies
Posters are an amazingly effective advertising medium, one that’s capable of generating maximum exposure with minimal financial outlay. That’s dependent on how effective the poster in question is and...
View ArticleClik here to view.
How product packaging affects your buying decision
Take a stroll down the aisles of any supermarket, and you’ll see a variety of packaging. The various sizes, shapes and colors can be downright distracting, but did you know how influential packaging is...
View ArticleClik here to view.
UK parents hounded by their kids to buy junk food they see on TV
BHF calls for ban on junk food ads before 9pm watershed Seven in ten (70%) parents with children aged 4 to 16 have been pestered by their children to buy junk food they have seen advertised on TV,...
View ArticleClik here to view.
It’s Time to Clean Up Your Facebook Act
Facebook has decided to clean up it’s advertising with the introduction of a Relevance score so it’s time to wave goodbye to spammy irrelevant ads that leave little to be desired. Taking a step in...
View ArticleClik here to view.
will.i.am: “It’s not about advertising – it’s about adding value to communities”
will.i.am joins panel debate at Cannes Lions to discuss new advertising and media models Black-Eyed Peas founder, singer and entrepreneur will.i.am joined a panel of media and ad industry leaders this...
View ArticleClik here to view.
Six tips to help you overcome cold calling anxiety
Cold calling is an essential tool for many business owners – and to do it successfully requires good nerves, a thick skin and, of course, an ability to sell. However many people, despite its importance...
View ArticleClik here to view.
The British Public – A Nation Of Fakers?
Is it better to give than to receive? Christmas is a time of giving, or so the tradition goes, but Harvey Nichols believes there is a lot to be said about receiving too. The luxury retailer famed for...
View ArticleClik here to view.
FTC Issues Warning Letters to App Developers Using ‘Silverpush’ Code
Letters Warn Companies of Privacy Risks In Audio Monitoring Technology The staff of the Federal Trade Commission has issued warning letters to app developers who have installed a piece of software that...
View ArticleClik here to view.
A Dose of Digital – has healthcare marketing moved on?
Nobody can argue that the way we are reached by marketing campaigns has changed dramatically in the past decade. Sitting alongside print and broadcast advertising, we have remarketing campaigns that...
View ArticleClik here to view.
Designing Effective Promotional Posters Made Simple for Dummies
Posters are an amazingly effective advertising medium, one that’s capable of generating maximum exposure with minimal financial outlay. That’s dependent on how effective the poster in question is and...
View ArticleClik here to view.
How product packaging affects your buying decision
Take a stroll down the aisles of any supermarket, and you’ll see a variety of packaging. The various sizes, shapes and colors can be downright distracting, but did you know how influential packaging is...
View ArticleClik here to view.
UK parents hounded by their kids to buy junk food they see on TV
BHF calls for ban on junk food ads before 9pm watershed Seven in ten (70%) parents with children aged 4 to 16 have been pestered by their children to buy junk food they have seen advertised on TV,...
View ArticleClik here to view.
It’s Time to Clean Up Your Facebook Act
Facebook has decided to clean up it’s advertising with the introduction of a Relevance score so it’s time to wave goodbye to spammy irrelevant ads that leave little to be desired. Taking a step in...
View Article