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What impact will Virtual and Augmented Reality have on the Out-of-home...
By Daniel Siden, CEO, Lightvert According to a report by PWC “87.5% of the revenue growth in the US OOH (Out-of-home) market over the five years to 2020 will come from digital. Traditional formats will...
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4 strategies for strengthening your Brand Equity
How much is your brand worth? Donald Trump values his personal brand at more than $3billion. While being knee-deep in international intrigue and political controversy aren’t problems most business...
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Car advertising stickers more noticeable than ads on Twitter according to 88%...
Which gets more traffic? Is advertising on vehicles the way to go? An online label company carried out a survey comparing advertisement on Twitter versus advertising on vehicles via promotional...
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Designing Effective Promotional Posters Made Simple for Dummies
Posters are an amazingly effective advertising medium, one that’s capable of generating maximum exposure with minimal financial outlay. That’s dependent on how effective the poster in question is and...
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How product packaging affects your buying decision
Take a stroll down the aisles of any supermarket, and you’ll see a variety of packaging. The various sizes, shapes and colors can be downright distracting, but did you know how influential packaging is...
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UK parents hounded by their kids to buy junk food they see on TV
BHF calls for ban on junk food ads before 9pm watershed Seven in ten (70%) parents with children aged 4 to 16 have been pestered by their children to buy junk food they have seen advertised on TV,...
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It’s Time to Clean Up Your Facebook Act
Facebook has decided to clean up it’s advertising with the introduction of a Relevance score so it’s time to wave goodbye to spammy irrelevant ads that leave little to be desired. Taking a step in...
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will.i.am: “It’s not about advertising – it’s about adding value to communities”
will.i.am joins panel debate at Cannes Lions to discuss new advertising and media models Black-Eyed Peas founder, singer and entrepreneur will.i.am joined a panel of media and ad industry leaders this...
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Six tips to help you overcome cold calling anxiety
Cold calling is an essential tool for many business owners – and to do it successfully requires good nerves, a thick skin and, of course, an ability to sell. However many people, despite its importance...
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The British Public – A Nation Of Fakers?
Is it better to give than to receive? Christmas is a time of giving, or so the tradition goes, but Harvey Nichols believes there is a lot to be said about receiving too. The luxury retailer famed for...
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FTC Issues Warning Letters to App Developers Using ‘Silverpush’ Code
Letters Warn Companies of Privacy Risks In Audio Monitoring Technology The staff of the Federal Trade Commission has issued warning letters to app developers who have installed a piece of software that...
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A Dose of Digital – has healthcare marketing moved on?
Nobody can argue that the way we are reached by marketing campaigns has changed dramatically in the past decade. Sitting alongside print and broadcast advertising, we have remarketing campaigns that...
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